Free planner for 2027

Get next year's employer content down on one page.

The Year Ahead Content Planner helps you map out the moments coming up, the content each one needs, who could tell those stories and what it'll take to make it. Useful whether or not you've got a budget yet.

Get the free planner
Free planner

The Year Ahead Content Planner

Three pages to sit down with on your own or as a team. Type straight into it, or print it out.

  • Four questions to get clear on first, from what the business needs to how much time you've really got
  • A planner for every moment: what it needs, who it's for, who could tell it, and whether you'll make it yourselves or need a hand
  • A year at a glance, so you can see where the busy months fall and what to ask for
Get the free planner
Year ahead: 2027
Example rows
MomentWhenContent neededWho could tell itMade byRough cost
Graduate recruitment pushJan - MarShort clips, 3 articlesLast year's gradsOurselves£0
New site openingAprilDay-in-the-life filmSite manager, 2 team leadsNeed help£5,000
Hard-to-fill engineering rolesAll yearConversation seriesSenior engineersNeed help£3,000
Values refresh, internal launchQ2Employee stories, intranet postsPeople across teamsOurselves£0
Rough total£8,000
Also free

Ideas and help all year round.

For teams making employer content themselves, often with not much time or budget.

Read, watch and listen

Employer Content Marketing

FreeNewsletter

Articles, videos and the podcast in one place. 155+ conversations with the people making employer brand and talent acquisition content, plus what we're seeing in client work and things you can try with your own people.

Best if you want ideas from teams in the same position as you.
Subscribe free
Mini guide

Scaling Meaningful Employer Brand Content

Free20 to 30 min read

Made with Amit Parmar at Cliquify. How to grow your content across more people, more places and more AI tools without losing what makes it yours.

Best if you're a small team being asked to support a lot of people.
Get the free guide
Under £30

Want to go further on your own?

Once you know what's coming up, these help you plan the stories and build a way of working that keeps going all year.

Plan the stories

The Employer Content Framework

£15Launch price

A step-by-step way to plan employer content that's built on your people's own views and experiences. Works with or without an EVP, at any budget and in any format.

  • The framework guide, with the whole thing on one page
  • A3 story and content planner worksheets to print and fill in together
  • Instant download, available worldwide
Best if you've filled in the planner and now need the stories to go with it.
See the framework
Build it properly

The Lean Employer Content Guide

£26Printed book

A practical guide to building a self-sustainable content operation in-house. Three foundations and a three-stage Content Cycle, so you can start small, learn what works and scale it.

  • Nearly 90 pages, with the 4-Week Sprint Toolkit and Content Cycle Canvas
  • UK delivery included, international orders welcome
  • Copies for the whole team? Email us and we'll send an invoice
Best if you want the full way of working, not just the next campaign.
See the book

Got budget to use before the year ends? We also run workshops, content sprints and workplace documentaries, all bookable and invoiced now for delivery in the new year.Email chris@contentmarketingpod.com and we'll talk it through.

Who's behind it
Chris Le'cand-Harwood

Content Marketing Pod.

Content Marketing Pod was founded in 2019 by Chris Le'cand-Harwood, who has spent twenty-plus years in recruitment marketing, employer branding and content marketing.

We make workplace documentaries, podcasts and conversational series, host the Employer Content Marketing Podcast (155+ episodes in), and have won 11 industry awards along the way, with work for Cygnet Health Care, the Royal Air Force, Hilton and Not Going To Uni.